Ready to Move the Ball Forward? Learn how to overcome your conflicts and step into one of these marketing improvement options.
Why You Feel Conflicted:
- You want a way to build/improve a marketing funnel that generates an audience, engagement, and committed audience actions.
- The person trying to help you does not understand/appreciate you, your business, and the commitment level you bring.
- You need more of a mentor than just a marketing consultant – someone who can understand you, your vision and help you co-create strategy sensibly, with sensitivity, and with focus.
Working alone can be difficult, challenging, and energy draining.
But getting the right team or support may not only be critical, it may be life-altering
in a good way and give you the right boost in confidence and traction.
Marketing improvements typically occur in teams.
Here are a couple of options when thinking about whether a team will support you:
- Marketing improvement option 1: Continue working alone. You are comfortable in this and there may be nothing else to say.
- Marketing improvement option 2: Get an inexpensive and inexperienced consultant who will give you a narrowly confined strategy to operate in e.g. a consultant who only does SEO (Search Engine Optimization) to gain you only traffic. This may work in cases where you are clear that this is the best strategy for you. But if you are unclear or have not tested this theory out, then you may be in for some wasted time.
- Marketing improvement option 3: Get a mentor who can listen and give guidance. You do the implementation.
- Marketing improvement option 4: Mentor and Free Up Time: Get a mentor who can listen and give guidance and have a team to help or do the implementation of marketing for you e.g. managing your content creation, audience growth, outreach, offers, distribution, your sales funnels, your website, meetup promotions, email marketing, social media marketing – taking all those daily tasks off your plate.
If you are considering Options 3 and 4, you are beginning to arrive at a more mature phase of your business.
Options 3 and 4 above require an investment of money and time from you and hence require you
to examine to see what the returns on investment will be.
Let’s take a quick look at the potential returns:
#3: Get a mentor
Payoffs are:
- Clear, focused activity, thinking and top-down design if necessary for your marketing and sales efforts.
- Savings of time, headache – freedom from swinging unnecessarily from one ‘bright idea’ to another.
- Not feeling alone anymore – Less burden. You have a partner who shares a commitment to you succeeding. This reduces the stress and burden on you.
#4: Get a mentor and they do the implementation for you
Payoffs are:
- All the payoffs for #3 above.
- Much more Time and headache savings = I have measured up to 20 hours per week for some of the clients my team and I work for.
- “No more stupid type of work!”: The time and headache saved – gives you more time and bandwidth to create more innovative ideas, strategies and projects that are ‘worthy’ of your attention.
- Marketing Engine: Within time, having a marketing and sales system that delivers prospects to you reliably.
Less stress and more time for other ideas and further growth.
Choices: Insanity, Boredom or Something New
The definition of insanity:
“Doing the same thing over and over again, expecting different results but getting the same.”
The definition of boredom is:
“Doing the same thing over and over again, expecting different results but getting the same.”
To create something new and exciting requires a willingness to invest in something new and worthwhile with a weariness of boredom and insanity.
If you are curious to see how you can move forward in your marketing, contact me or follow me on LinkedIn.
Since 1991, I’ve been reflecting on, designing, and implementing methodologies and systems for bringing a transcendent, creative and innovative approach to critical aspects of entrepreneurship.
