The Joy of Earning – Make Money, Enjoy the Process & Do So Staying True to Yourself.

Since 1991, I have been working in an intrigued, curious and intentional manner with people who wish to earn more in their business or field. 

These are all well meaning people.  People who want to help others.  People who want to share with and educate others on their knowledge, wisdom, hard earned experience, nuanced learnings and smarts. 

Oftentimes, they treat their expertise as an artist would treasure their art. 

Oftentimes, they are people who care deeply about serving their customers well. 

As artists or people who care deeply, they perceive a conflict between how they are making money (or at least what they are told to do to make money) and staying true to their artform or themselves. 

They all seem to have one common aim with two parts:

  1. Make a decent living with the right amount of satisfactory money (if not more.)
  2. Be joyful & true to their integrity. 

They intuitively and correctly know that number 2 above is critical to maintaining any kind of earnings. 

In this article, I will share with you what I have seen has worked for clients and what has not worked and how to resolve this conflict I describe above.  


The question I answer is 

“How can you make money and enjoy the process while staying true to your artistic/deeply caring self?”


1. The Value of Design vs. Quick Answers 

In the last 10 years, I have seen many people come to my presentations who have spent large amounts of money on websites, platforms, social media and programs that have not given them a return on investment. 

I have nothing against these websites, platforms, social media and programs. 

I have nothing against you using these at all. 

What I suggest is bringing a more refined, thoughtful approach to designing for what you need and want. 

The lack  of return on investment is due to the attraction people have for quick answers without considering the need for good design for what they need and want. 

I do not blame them for making this mistake. It is an easy one to make as all human beings that I know (including myself) would love to see a quick answer that solves all our problems and gets us to where we want to go fast. 


Question: What is the better approach?

Answer:     A much better, thought out design for your business starting from basic foundations. 


If you design for a Mercedes-Benz kind of business, you are more likely to get a business that gives you the results you need and want and get these results in the way that works for you e.g. a business that fits your lifestyle and a lifestyle that fits your business. 

Imagine what happens when you do not design or think clearly about what you need in setting up your business or lifestyle?

What constitutes a good design?

  1. Coming up with a list of clearly defined criteria (conditions of satisfaction) and intended and specific results for the design.  These results include a compelling set of clear ways that your clients’ futures are improved out of working with you. 
  2. Designing your system from that.  This may include selecting the right platform or software to use or the right training to get. 

What are the benefits of this approach:

  1. Your clients like your design.
  2. You don’t sound or look like everyone else in your industry.
  3. It builds trust faster.  
  4. They are more likely to buy. 
  5. This process will cost you less money. 
  6. You are less likely to have unnecessary breakdowns. 
  7. You are less likely to spend more money than you need to. 

The perceived negative for such an approach:
Patience.. A lot of patience is required.  It may take a while to figure out what is really needed. You may need to interview clients.  You may need to reflect more deeply into what you really require and what you do not require. 

My counter to this “negative”:  Choose clearly if you want to spend the time and energy to get the design good (e.g. a Mercedes Benz level of business) versus not doing that and getting a bad design (e.g. A Yugo car level business.)


See the difference?


Reach out to set up a time with me to discuss what a good design could look like: Book Informal Time with Sunil  


2. The Trap of the Quick Answer

There is a little more that I want to say about the “quick answer” thinking that people tend to have. 

It is very tempting to get a quick answer so that you at least have something ‘done’.  

I am all in favor of people getting into action. 

But what is the point of having something ‘done’ that does not provide the results you need?


3. Go Deep with People Resonating with You

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It is necessary to get out with a well designed marketing message that has people resonate with you.  

If you find people who resonate with you, build relationships with these people even if they do not buy yet. 

If you are building relationships, you are more likely to get referrals, speaking opportunities and bigger or more interesting opportunities to collaborate or do joint ventures on a bigger and more interesting scale or style. 

Also, do your best to help them refine and articulate exactly what they need in the language they use (not your jargon.) 

You don’t want to just send out your canned messages to them. You want to engage with them to help them find solutions to their problems and to attain their goals or dreams. 

This is the best form of market research.  Boots on the ground. Talking with people as you work with them (without burning yourself out) to help them. 

Go deep. Ask them to clarify as much as they can regarding what they need. 

Ask them how urgent it would be to resolve this. That question alone can make all the difference in the world to getting you clients and to stop wasting your time with offers that create little urgency for them.  

So build resonance with your messaging first. 

Then have them select which message is urgent - like super urgent - so urgent that they are willing to pay you now. 

This approach builds trust AND it also helps you to refine your marketing messaging, so that your message resonates with people. 


4. Make Money By Not Selling - Clarify Your Partnership Pact with Clients

That brings me to the topic of trust. 

Most people,when they speak of trust - they talk about building trust between you and the prospective client. 

I do not start with that in my conversations. 

I start with first of all ensuring that I can trust myself to produce the results for this client.  If I feel doubt, I get resolved with it. 

The next thing to do (if necessary) is to help the other person trust themselves or more accurately choose to trust themselves about getting what they want and need. 

Their trust in you has little or nothing to do with you - because, mostly, they do not know you at all in the context of you providing a service that helps them. So their trust is purely a function of them trusting themselves. 

If two people meet who trust themselves, the greater is the chance (almost 100 percent guaranteed) that they will have trust with each other. 

QUESTION: How do you engender or create an environment where the other person trusts themselves?

ANSWER: When you have a well designed solution that takes them from where they are now (with their challenges, stress levels, etc.) to where they want to go (their dreams and aspirations.) 

What you need to show them: 

  1. You understand and feel clearly where they are at now (how they feel, the costs of how they are operating now, etc.) 
  2. You understand clearly and feel clearly where they want to go.
  3. The easy to understand three or four stages that take them from number 1 to number 2 above. 


If you show them the three points above, you are more likely to build a natural trust. 

You will not need to spend too much energy or time addressing objections. 

I rarely do. 

They may need to work out payments or time commitments, but that will be the extent of it. 

WARNING: These steps 1 to 3 above need to be very well designed - preferably short, concise and “hitting home” for the prospective clients.  This needs high degrees of attention and dialogue to design well. 

If you would like to learn how you can implement all of the above in your business, please click this link about my program - Six to Six (Six weeks to Six Thousand or More Per month) - please click here. 


5. Real Trust - Move From Selling to Partnership

So consider strongly that when you create trust in this way, you can get clients without having to ‘sell’.  

All you do is offer a partnership - one in which their role is to pay you and allow themselves to be served by you and your job is to provide that service and promised results.


6. Resolving Conflicts Between Your Artistic/Deeply Caring Nature & Making Money 

If you put these elements together

  1. A good design for your business and what you offer 
  2. Focusing on people who resonate with your message
  3. Shifting from selling to partnership pacts

then you are less likely to be stopped or paralyzed by conflicts between your artistic/deeply caring self and making money. 

How could your life transform if making money became about creating trust based partnerships?  

What if selling was retired from your vocabulary without any retribution or disgust?

Would/Could you earn more money joyfully?

  If you would like to know more about my program to help you get the skills mentioned above, please go to 

If you would like a free chat with me, please go to Book Informal Time with Sunil

Have a great day and week, 

Sunil Bhaskaran   

Sunil Bhaskaran: Roadmapping Your Journey To Success 


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