The Second Stage – How to Use the Meetup Webinar Sales Engine to Escalate Speaking, Joint Ventures & More

The first stage is covered in this program: 

The first stage is usually for two groups of clients:

  1. People who are relatively new to generating audiences for their webinars i.e. they are not getting consistent attendance at their webinars, and they wish to get more attendance. 
  2. People who are more seasoned entrepreneurs who wish for an additional channel for their client generation. 

The second stage is the beginning of you having to do less chasing after other people to buy or collaborate and instead start having them chase you for the opportunity. The second stage generates the following results and is where results take on a better quality and quantity.

  • Speaking Opportunities. 

One of the first things I noticed as I was doing this meetup strategy was that I started to get opportunities to speak for higher-quality venues.

People in South East Asia for example would do a search for “Marketing Consultant Silicon Valley” on Google back then and would not find my website.. But they would find my meetup groups! 

They immediately saw how often I spoke and to how many people. They also saw some of the groups I had, so there was immediate credibility. 

Many of these were paid gigs with the ability to upsell the audience into my programs. Some were just paid gigs with no upsell. Often, I would not have to pay for airfare or hotels. 

One such opportunity was with the PCMA Professional Convention Management Association - speaking to 7,000 participants - in one of the main rooms plus a spillover room for people to watch on a big screen. 

I got the invitation through a client friend of mine. But what sold them to pick me was also the fact that I had all these meetup groups as a community. 

  • Joint Venture Opportunities. 

“Have audience, will travel” - Sunil Bhaskaran

Once you have an audience, you have something to exchange or barter with - with other people who have audiences. These tend to be people who are interested in joint ventures. They include mid to high-level experts who have large communities or audiences themselves. 

So you do a webinar to their audience and you typically pay a commission to the owner of the audience for any sales you made to their audience. 

Then you reciprocate by promoting a webinar that they do to your audience. You collect any commissions due to you for any sales they made to your audience.

There are many ways to do this kind of arrangement - sometimes, people do it without paying any commissions (very rare) but exchange something else e.g. an opportunity to interview you on their podcast. 

A good way to attract joint ventures is to show publicly via your meetup groups, how big your groups are and how often you do events and how many people participate etc. 

  • Greater Credibility as a Speaker

When you are speaking twice a month (or as was in my case, 4 to 6 times a month) on your meetup groups, you build a tremendous case for organizations to hire you to speak.

When you list your meetup population as the size of your community (e.g. some of my clients have as many as 10,000 members in a matter of a year or a little more if they do the work - this is high credibility for you as an entrepreneur and a speaker.)

  • Travelling Show Opportunities 

Because Meetup groups can be located in different cities, you can plan to travel to all these cities and do meetup events (in person coupled with doing online events i.e. a hybrid event where you have a live audience but you also have an online video conference at the same time so people in other areas can participate.)

There are people I know who love to travel who love this strategy. 

For example, you could plan a tour of the cities in the midwest e.g. Chicago, Indianapolis, Cincinnati, Columbus, Philadelphia, etc.  You do a morning event in each city and then in the afternoons, you roam and explore the area as a tourist. 

  • Multi Party Opportunities

  • Roaming City Test Marketing 

This is more complicated than I can describe it here, but the idea would be to change the city location for each meetup group you have (as you are doing online events, it may not matter what location you have the group in.)  

The advantage is that you can test more markets without having to spend more money opening up new groups. 

This is a little more complicated than it looks so, please consult with me or do our programs to learn more. 

  • Summits and Conferences

Once you learn more about meetup, you can start using the combination of Linkedin, Alignable and Meetup to promote summits and larger style conferences that you host.  This in turn attracts more collaborators that you can start making relationships with. 

  • Community Building 

If you focus your group building in certain cities, you can build communities of people in different fields of entrepreneurship and bring them all together in one “roof”. 

This positions you as a business community builder.

This also puts you in the center of “deal flows” in the area i.e. where money gets exchanged.

This in turn attracts other community collaborators e.g. the mayor’s office, city hall politicians, non-profits, universities or MBA programs, retail entrepreneurs, entrepreneurs with beautiful locations to host your events, hotel group event marketing managers, real estate brokers, mortgage brokers, bankers, and much more. 

  • Other Opportunities 

There are some opportunities that are profitable for sure, but difficult to categorize.

It was through my meetup audience for example, that I met a great friend visionary serial entrepreneur of mine - Barry Shore. He and I have been partnering on very many projects to help build out his vision for Joyful living on this planet. 

If you can see these opportunities as something you would be committed to exploring, please request a free discovery session with me - please fill out the form and submit it to me at  

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